In its pursuit to help promote public confidence in the Philippine banking system, PDIC engaged the services of Kantar Philippines, Inc. to conduct the first ever nationwide public awareness survey in February. The survey aims to gauge public awareness and perception of PDIC and deposit insurance. Survey results showed that 15% of the respondents are aware of PDIC in relation to its core mandate. The resulting baseline data will be used to design and implement efficient and responsive communication programs and activities to enhance depositor protection and promote financial stability.
PDIC activated its “Asset for Sale” Facebook page in April to promote the marketing of PDIC’s acquired assets and those of closed banks. This new social media platform aims to complement PDIC’s official Facebook page, @OfficialPDIC.